Launch Campaign |
UOB Mighty FX
Foreign Exchange (FX) is usually the last thing Singaporeans think about - or even care about - so when UOB tasked us to help launch its new FX mobile service, Mighty FX, we knew we had to flip the way Singaporeans saw and approached FX.
Working with Strategy, we identified areas where consumers would need FX in their daily lives that was beyond travel (e.g. online overseas transactions, trading), and built a campaign around those moments. Across Digital, BTL, and ATL, we highlighted that they could get all they needed (and wanted), and even more for those they loved - Life's richer with Mighty FX.
We launched with a video
highlighting how easily Mighty FX
could enrich a father and daughter’s lives.
Which was followed with
a Strait Times Press Ad.
And a series
of digital materials.
Along with a ‘How-To’ video.
Credits:
For Possible
Pei Pei Ng (Executive Creative Director)
Meiying Ying (Creative Group Head)
Vanessa Tan (Senior Copywriter)
Midlifecrisis Productions (Production House)
Metal:
Silver, Excellence in Launch Marketing, 2018 Marketing Excellence Awards