A Series - Awesome | Samsung SEA
Gen Z is often misunderstood. They are thought to be frivolous dancers and meme-makers, and that's hardly the full picture. They are also using their platforms in a way that is propelling a new world - spotlighting injustices, challenge stereotypes, and redefining what change looks like. Most importantly, they're doing it all in style while having fun.
Samsung's A Series phones empower Gen Z with premium tech at affordable prices. From the super steady camera to long-lasting battery life - so that no matter who they are or where they are, they can chart lives the way they want to, and find community while doing so. These are two such stories from Malaysia & Philippines.
Note: This campaign was halted as it, unfortunately, coincided with the beginning of the Covid-19 pandemic.
Alicia Amin is an actress and a model who is challenging gender stereotypes and norms in Malaysia – by wearing her heart on her sleeve and being authentic and true to herself. Through her work and social media, she is also helping build a community to practice authenticity.
Margielyn Arda Didal is no ordinary Skateboarder. She is a young pioneer from the Philippines who rose to fame when she competed in the X Games Minneapolis 2018 and won a gold medal in the Asian Games. She has used her platform to help overturn laws against skateboarding in her country.
Credits:
For Iris Worldwide, Singapore
Ed Cheong (Executive Creative Director)
Yashas Mitta (Creative Director)
Vanessa Tan, Elvin Villar (Creative Group Heads)
Daniel Aung (Graphic Designer)
Pamella Ang (Senior Editor)
Luke Pidgeon, Michelle Tan, Jimmy Singh (Producers)
Nicholas Lam (Film Director)
Charlie Balch (Director of Photography)
Rocky Leaw (KV Illustrator)
VHQ Production (VFX & Animation)
Fuse (Audio Design and SFX)