See What Happens |
Alcon Precision1 (APAC)

Precision1’s contact lenses are made for those who are ‘go go go’ from morning to night – and need their lenses to keep up with them. They’re perfect for busy bees who want to wear their contacts all day, without any dryness, blurriness, or discomfort.​

To demonstrate this our APAC target audience, we spotlighted how our persona Anna could chase down every opportunity that came her way (never having to say no!) - because her contacts kept her eyes moist all day long. Anything is truly possible for her with long lasting contacts.

Credits:

For Iris Worldwide, Singapore
(In collaboration with Cheil KR)

Ed Cheong (Executive Creative Director)
Uni Lee, Vanessa Tan (Creative Group Heads)
Jess Ng, Wenny Zhuo (Accounts & Producers)
용성 (Film Director)
정찬도 (Director of Photography)
ALLEYSQUARE Creative (Production)
UNFRAME (Editing House)
도광섭 DND (VFX)