See What Happens |
Alcon Precision1 (Korea)

Precision1’s contact lenses are made for those who are ‘go go go’ from morning to night – and need their lenses to keep up with them. They’re perfect for busy bees who want to wear their contacts all day, without any dryness, blurriness, or discomfort.​

To demonstrate this our Korean target audience, we worked with actress Kim Yoo-jung to showcase what she can do in a day because her contacts keep her eyes hydrated all day long. From rock climbing to conquering photo calls, from dawn to dusk (and even after!), her day never has to come to an end because of dry eyes.

Credits:

For Iris Worldwide, Singapore
(In collaboration with Cheil KR)

Ed Cheong (Executive Creative Director)
Uni Lee, Vanessa Tan (Creative Group Heads)
Jess Ng, Wenny Zhuo (Accounts & Producers)
Vanilla (Film Director)
최문용 (Director of Photography)
MAT. (Production)
편집인 (Editor)
레논 (VFX)