New Dawn |
Glenfiddich

From the first dram, Glenfiddich has always been a game changer in its industry. It’s not the ‘World’s Most Awarded’ for nothing. But it needed to connect with a new generation of whisky drinkers. So, we created a cultural platform, pairing the brand with 3 similar-minded mavericks across Southeast Asia - and challenged them to take on the spirit of the brand, to question tradition, push boundaries, and inspire our audience to ignite possibilities. With a combined 2 million views and counting, the videos clearly resonated with our target audience, but what was most important were the conversations that flowed, and the new ideas that sparked to inspire the next.

Credits:

For Iris Worldwide, Singapore

Ed Cheong (Executive Creative Director)
Shawn Foo, Yashas Mitta (Deputy Creative Directors)
Vanessa Tan (Senior Copywriter)
Dominic Ho (Art Director)
Luke Pidgeon, Lindsay Jialin (Producer)
Lawrence Ong (Film Director)
Ken Minehan (Director of Photography)
Pamella Ang (Senior Editor)

Some Buzz:
Philippine Tatler / Manila Republic / Drink Manila / Harper’s Bazaar Singapore (Jan 2020).