Always the Finest |
FairPrice Finest

Offering everything from everyday essentials to affordable indulgences, FairPrice Finest is a grocery store that anyone can shop at. But Singaporeans only saw it as that ‘atas’ supermarket for rich folk. To nudge their perceptions a bit, we played upon the “Finest” things that FairPrice Finest offered, in a literal song and dance.

Credits:

For Iris Worldwide, Singapore

Ed Cheong (Executive Creative Director)
Uni Lee, Vanessa Tan (Creative Group Heads)
Jessica Chai (Senior Studio Artist)
Cheryl Tiah, Michelle Tan, Daniaal Adam (Producers)
Amanda Tan (Film Director)
Gabe Chen (KV Photographer)
Very Crafty Films (Production)
Fuse (Sound Design & Mix)