Not Done Yet |
Rexona

While fans sweated over news of Sam Kerr’s setback at the FIFA Women’s World Cup 2023, we got to work for Rexona to create a piece that reminded Sam and her fans that she’s always overcome every obstacle and she’s ‘Not Done Yet.’ Not sitting still during those nail-biting two weeks meant we could launch a ‘letter to Australia’ on its broadcast channels, moments before Sam took the pitch for the first time in the tournament – ultimately crafting a commercial just for that special occasion.

Copy (in the form of supers) was written like a never ending sentence, with the last word of each line becoming the beginning of the next – to capture Sam’s ‘never say die’ attitude throughout her rollercoaster of a career, as well as the global brand line of ‘not done yet’.

Credits:

For Octagon APAC

Guy Futcher (Executive Creative Director)
Vanessa Tan (Creative Director)
Alessia Ferrier (Senior Art Director)
Ethan McLean (Group Creative Studio Director)
Ebony Morrison (Integrated Producer)
Jacinta Rooney (Freelance Integrated Producer)
James Llewelyn-Davies (Business Lead)
James Green (Account Director)
Chisel (Film Editing)
Massive Music (Music Production)