‘Futuremakers x Liverpool FC’ Collection | Standard Chartered
Every football fan remembers collecting football cards growing up - and the thrill of finding that one special card to complete their collection. We tapped into that to raise funds for Standard Chartered’s charity initiative - Futuremakers.
For over 8 years, Standard Chartered had been raising funds for its Futuremakers initiative
by swapping out their exclusive front-of-shirt logo asset during one big game,
and putting those match-worn jerseys on auction, hoping that fans would bid. Problem was -
many fans already had signed shirts, and the auction would only take off if the Reds’ won the match.
The mechanic was getting a bit tired, so Standard Chartered challenged us to find a way to break records for funds raised.
We leveraged a fan insight - the thrill of finding and collecting football cards - and created a series of
one-of-one life-sized football cards, featuring a match-worn shirt and exclusive EAFC match-specific statistics.
Results
8%
Uplift in
Brand Sentiment
103.3K USD
Raised from the 53 items auctioned off, which
SC matched to donate to Futuremakers
+46.4%
Increase on auction $$ for the highest bidder compared to the previous season
Giving fans a fresh way to collect the history of their favorite club and change the lives of many around the world at the same time.
Credits:
For Octagon
Guy Futcher (Executive Creative Director)
Vanessa Tan (Creative Director)
Yoky Pandowo (Associate Creative Director)
Haris Mustafa (Senior Designer)
David Hawk (Group Account Director)
Stacy Chan (Sr. Project Manager)
Melissa Tam (Sr. Account Manager)
Krystal Koo (Senior Account Executive)
Will Cornelius (Director)
Conor Duffy (Producer)
Amirul Hafidz (Editor)
Heckler (Post Production)