Vanessa Tan
Vanessa Tan is a copywriter, content creator, and pop culture junkie living in Singapore. This is some stuff she's done.
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The Conscious Calendar | IWD 2019

International Women’s Day always shines the spotlight on big, overarching issues like the gender pay gap and equal paid parental leave - but with ‘The Conscious Calendar’, we wanted to make people aware of the many ways day-to-day corporate life can be tilted against women, and the small, concrete actions male colleagues can take to correct this imbalance.

The world's first March-to-March calendar, which features 13 of iris Singapor’s male colleagues embracing ‘Office Housework’ and doing it in style.

 

The Conscious Calendar |
IWD 2019

International Women’s Day always shines the spotlight on big, overarching issues like the gender pay gap and equal paid parental leave - but with ‘The Conscious Calendar’, we wanted to make people aware of the many ways day-to-day corporate life can be tilted against women, and the small, concrete actions male colleagues can take to correct this imbalance.

The world's first March-to-March calendar, which features 13 of iris Singapore’s male colleagues embracing ‘Office Housework’ and doing it in style.

 
 
 
 

A 13-month calendar
highlighting 13 insignificant gender biases
which are significant at perpetuating stereotypes.

 
 

Want a copy?
Download here.

 

Ed Cheong (Executive Creative Director)
Racquel Narciso, Vanessa Tan (Senior Copywriters)
Marilyn Poh (Copywriter)
Jessie Lam, Unnati Marda (Art Directors)
Nemesis Pictures (Production)

Some Buzz:
Campaign Asia / The Drum / CLEO / Marketing in Asia