Love Sells |
Hendrick’s Gin
Hendrick's Gin is uniquely distilled with the iconic and unusual infusion of cucumber and rose. And since Valentine’s Day is so strongly associated with roses, it was the perfect occasion for us to hijack - and introduce the magnificent and wonderfully unusual other half of the rose - the cucumber. We set up shop, opening ‘A Most Unusual Valentine’s’ e-Store - and gave customers a new way to experience the brand and the holiday - which not only drove conversations, but also bottle sales.
With ‘The Solo’, ‘The Trio’
or ‘The Cu-lossal’, lovers could
showcase the depth of how
they much adored their other half.
Cucumber engraving services
gave lovers the opportunity to send
personal, heartfelt messages.
Which everyone raved about.
Credits:
For Iris Worldwide, Singapore
Ed Cheong (Executive Creative Director)
Shawn Foo (Deputy Creative Director)
Vanessa Tan (Senior Copywriter)
Unnati Marda (Art Director)
Cheryl Koh, Chris Ng (Producers)
Some Buzz:
The Drum / The Spirits Business / Mumbrella / Popspoken / The Smart Local / Time Out
Metal:
Bronze, Most Effective Use - Integrated Media, MARKies Awards 2020
Bronze, Most Effective Use - Social Media, MARKies Awards 2020
Bronze, Most Effective Use - Specific Audience, MARKies Awards 2020